Name Change Brings Qualcomm Branding Full Circle

Last week, Qualcomm announced that henceforth it will use Snapdragon as its main brand in the consumer segment. The first product in the new lineup is the Snapdragon 8 Gen 1, the latest high-end mobile processor. This move represents an important shift in the company’s brand strategy. For simplification, the numbering scheme drops from three digits (e.g., Snapdragon 888) to one (Snapdragon 8). In this…

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